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What home buyers research before visiting a sales centre

Cristina Rankin Homebuilding National 13 hours ago

GUEST SUBMISSION: The home-buying journey has fundamentally changed over the last decade, moving from an in-person process to a research-first focus. Buyers no longer rely on a sales centre as the starting point for their learning journey.

The first-time buyer profile is changing. Here’s what that means for the market

Joel Fox Homeownership National Jun. 25 2026

For many people, buying a home in their late 20s or early 30s once seemed like a natural part of adulthood, but for many Canadians today, this looks very different.

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