Rosehaven Homes is building its first project in Midhurst, Ont. Named Springside Trails, the community of 140 detached homes has drawn young, growing families who want sizable dwellings in a nature-oriented neighbourhood with active living options.
The Oakville-based homebuilder is building 36-foot and 44-foot detached lots with homes ranging from 1,842 square feet to 4,243 square feet. Prices are starting from the $900,000s for the homes on 36-foot lots to approximately $1.2 million for the 44-foot lot homes.
Located in a community north of Barrie, Springside Trails is named after the Township of Springwater where it is sited and the kilometres of trails available, Roberto Yangosian, Rosehaven’s marketing director, said in an interview with RENX Homes.
Purchasers are “now looking to get bigger homes, bigger space, more intertwined with nature," he said. "We saw that was growing within the market."
Phases of Springside Trails
The 30.64 acres of land Springside Trails sits on is serviced already, Yangosian said. Rosehaven purchased the property in early 2025 from a developer.
Springside Trails is to be built out over three phases. For Phase 1, 60 homes are planned to be released; 40 to 50 homes are expected to be released in Phase 2; and, the remainder are to be released in Phase 3.
Rosehaven has started construction on Phase 1, with occupancy for the homes expected to take place from August 2027 to April 2028.
Construction on Phase 2 is scheduled to start in the fall, and Phase 3 in spring 2027.
More living space, nature are main draws
Prospective homebuyers are drawn to Springside Trails because of the abundant space for the price, the chance to move-up, and the opportunity to be closer to nature, Yangosian said.
Most of the buyers to date have been families with children in elementary and middle schools from areas to the north of Toronto such as Richmond Hill, Vaughan and Bradford.
Compared to homes in the Greater Toronto Area, Rosehaven can offer more square footage at a lower cost in Springside Trails.
A selling point for Springside Trails is the easy access to a trail system and Springwater Provincial Park for outdoors recreation. The Snow Valley Ski Resort, Vespra Hills Golf Club, Barrie Community Sports Complex and Barrie Country Club are also within a short drive of the community.
Many retail, commercial and dining options in Barrie are within a 10- to 15-minute drive and Highway 400 is within reach to provide a path to Toronto.
Yangosian declined to disclose the sales data for Springside Trails, but said the larger offerings have been the top sellers so far.
Rosehaven's neighbouring project
While Springside Trails is Rosehaven’s first project in Midhurst, the company is no stranger to Simcoe County.
A homebuilder that has completed almost 10,000 units, primarily in the Greater Toronto Area, its other project in the county is Simcoe Woods in Innisfil, which is now selling with occupancy expected to start in 2027.
The 84-home community of freehold townhomes, loft townhomes and single-detached homes is closer to Lake Simcoe compared to Springside Trails. Also in contrast, Simcoe Woods has attracted an older customer base who wants to live near the lake and bask in a “retirement kind of atmosphere,” Yangosian said.
Simcoe County market is on the upswing
The Simcoe County housing market is “very competitive,” Yangosian said, with Innisfil and Barrie buzzing. “It’s been growing quite a bit in the last two years,” he said, with many buyers seeking affordability and space.
Data from the Canadian Real Estate Association for the Muskoka and Simcoe County region found housing sales rose year-over-year in Q1 for non-waterfront and waterfront properties by 8.8 per cent and 2.9 per cent, respectively. Prices dropped in tandem, falling by 4.7 per cent for non-waterfront homes to $619,500 and 2.3 per cent for waterfront homes to $869,500.
In its 2026 outlook for the Barrie region published November 2025, ReMax Canada forecast the average home sale price to rise by four per cent compared to 2025. Sales are anticipated to rise by 10 per cent going into 2026, compared to 2025.
“Strong demand from first-time buyers, driven by high rental costs and low vacancy rates, combined with continued interest from investors seeking cash-flow positive properties, is keeping competition high,” ReMax said.
The housing market was in a rut in early 2025, Yangosian said. However, government incentives like the GST/HST rebate for new homebuyers coupled with development charge cuts have helped bring “confidence in purchasing homes again,” he said. Homebuilders are also feeling more upbeat, Yangosian noted.
Rosehaven also plans to launch stacked townhome projects in Stoney Creek and Brampton. The company has recently completed The Vincent in Vaughan and is currently working on Phase 3 of Ivy Rouge in Oakville. To the south of Barrie, Rosehaven is building another phase of Dreamfields, a detached-home community.
